In yesterday's Chicago Sun-Times, Lewis Lazare wrote about a new marketing campaign that Kraft Foods is running for Planters nuts:

Planters, a unit of packaged foods behemoth Kraft Foods, decided sometime last year to shift the marketing focus for its iconic nuts brand to men.

Okay, so far so good; this kind of thing is routine with marketing types. However, soon we learn of an unfortunate venture into neological territory:

Planters also has taken its male-focused advertising and marketing online, where there is now a dedicated "manstincts" section at the www.planters.com Web site.

Ouch. That is one ugly word and, as Lazare points out, its problems don't end there:

First, there's the matter of the title "manstincts." Of course, we know the creatives were trying to reference something to do with men and their instincts as they relate to nuts. In fact, a "manstinct," we're told, is nothing more nor less than an all-consuming passion for Planters nuts. Maybe so. But when we say the neologism, what we hear is "man stinks."

Rest assured that you won't be seeing "manstincts" on Word Spy anytime soon. Not that you can completely trust me on these things. After all, I'm the guy who posted terms such as manscaping, man date, manny, and, perhaps most regrettably, mancation.